fairlife® YUP! is more than milk. It™s ridiculously delicious ultra-filtered milk, drenched in flavor you can grab whenever and wherever you want-even on the go! Enjoy a variety of all-natural flavors, including Rich Chocolate, Smooth Vanilla, Very Strawberry and Dairy ˜Licious. And while the flavor is totally where it™s at, YUP!® also gives you the nutritional goods: it™s low-fat with 16g of protein and 25% less sugar*, and it™s jam-packed with Vitamins A and D. It™s a wholesome and wholly awesome choice